Should You Buy Property Off-Plan? The Pros, Cons, and Why It Might Be a Smart Move in 2025

Buying property off-plan means purchasing a home before it’s completed—sometimes even before construction has started. It’s a strategy many seasoned investors use to get in early, secure the best prices, and potentially lock in strong returns. 

But is it right for everyone? Let’s take a look at the advantages, risks, and how to do it smartly, using Portside Place in Liverpool as a case in point. 

What Are the Advantages of Buying Off-Plan? 

✅ Lower Prices – Developers often offer discounted rates during early sales phases to secure funding and generate momentum. Buying early usually means better deals than waiting until completion. 

✅ Capital Growth Potential – If you buy in an area with strong fundamentals (like regeneration, infrastructure investment, or rental demand), your property’s value could rise before you even complete. 

✅ Customisation – Some developers allow early buyers to choose finishes, layouts, or fixtures—giving you more control over the final product. 

✅ Payment Flexibility – Off-plan purchases typically require a deposit (often 10–30%), with the balance due on completion. This gives investors time to plan financing. 

✅ Attractive to Tenants – New builds tend to attract premium rents, especially if well-located and offering modern amenities. 

What Are the Risks of Buying Off-Plan? 

⚠️ Market Fluctuations – If the market dips between exchange and completion, you could end up paying more than the property’s final value. 

⚠️ Delays or Changes – Construction delays are not uncommon, and developers may make alterations to specifications. Always read the fine print. 

⚠️ Developer Risk – If the developer hits financial trouble, there’s a risk of project failure. That’s why due diligence and working with reputable developers is essential. It’s also worth checking whether the developer has any guarantees or financial backing in place in case of disruption. 

⚠️ Build Quality Unknowns – Since the property doesn’t yet exist, you can’t inspect the finished build. It’s important to review other projects the developer has completed to assess their standard of finish and whether they typically deliver on time. 

⚠️ Mortgage Lending Limits – Some lenders may only issue mortgages close to completion. If your circumstances change during the build period, you may need to reassess your financing options. 

Case Study: Portside Place, Liverpool 

Portside Place is a prime example of a well-considered off-plan investment. Here’s why: 

📍 Location – Just one minute from Brunswick Railway Station and close to Liverpool’s city centre regeneration zone. 

🏗️ Modern Design – High-quality finishes, short-term let potential, and amenities designed to appeal to both renters and future buyers. 

📈 Yield Potential – Projected gross yields of 10–12%, boosted further by the ability to operate short-term lets. 

🤝 Developer Credibility – Portside Place is backed by an experienced team with a track record of delivery, helping to mitigate risk. Importantly, the project is part of a joint venture with an investment bank, providing an extra layer of financial robustness and reassurance for investors. 

🧾 Early Entry Opportunity – With units starting at just £175,000, investors have the chance to secure property at today’s prices before full completion. 

How to Buy Off-Plan the Smart Way 

🔎 Do Your Due Diligence – Research the developer, the area, and the demand drivers. Look at nearby comparable developments and regeneration plans. Ask about guarantees, escrow protection, the developer’s financial backing, and review past projects to assess quality and delivery track record. 

🛡️ Use a Specialist Broker or Advisor – A trusted intermediary can help negotiate terms, check contracts, and ensure you’re buying something with realistic prospects. 

💬 Clarify Exit Options – Will you hold, sell before completion, or refinance? Have a plan. 

💰 Be Realistic About Timelines – Expect delays. If it completes early, that’s a bonus—but don’t base your finances on a rigid schedule. 

Final Thoughts 

Buying off-plan isn’t for everyone—but when done right, it can be a powerful strategy for long-term investors. Lower entry costs, capital growth potential, and modern tenant appeal make it attractive—but only if you mitigate the risks. 

Portside Place shows how off-plan doesn’t have to mean high risk—just smart preparation. 

📩 Want more info or access to exclusive off-plan opportunities? Get in touch today.